The one that got away.
We all have a pitch that we think we should have won. With me it was this one for Marston's Pedigree. They were looking for a new brand idea that could flex across the on and off trade as well as some key trading periods throughout the year including Father's Day and cricket season while maintaining quality cues and the Burton sense of humour. We thought we'd nailed it but the client stuck with their incumbent and this work went back in the drawer.