Your character is formed from life experience – it’s what makes you unique. With a rich history of crafting prestige whiskies, the same could be said of Ballantine’s.
Our challenge was to come up with a compelling way of bringing the Ballantine’s story to life.
The answer – a global interactive tasting experience, the likes of which the whisky industry has never seen before. With our custom-designed digital table, chapters in the story are unlocked by placing prestige bottles and specially selected props onto the surface. And the really cool part? The table acts as a giant touchscreen. This allows guests to engage with interactive challenges during the tasting. 360° wall projections were also beamed across the room, transporting guests from wherever they are in the world to the four corners of Scotland. The finishing touch to a truly immersive story.
To enhance the campaign, we also created a global toolkit including invites to the experience, gift boxes and set design. See the Stay True Experience in action by watching the video.